New Labour's long drawn out last gasp has fully latched onto sustainability's rise - if not played a huge part in building it.
For those who displace politics with pontificating 'environmentalism' has become a collective wail. Unfortunately for erstwhile radicals they forget how the market can accommodate social trends and even drive them - so, with everyone from boy wonder DiCaprio and his 11thouring, much of what calls itself left wing and BIG industry can flog austerity.
Less costs more and inefficiency celebrated. Cheers.
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